Opening Remarks In today’s rapidly changing business world, staying ahead of the rivals is essential. Market research has always been a core approach for gaining a competitive advantage, but the advent of Artificial Intelligence (AI) has revolutionized this field. To

    Overview Social media marketing has evolved significantly in recent years, driven by shifts in innovation, user behavior, and corporate demands. One of the most notable shifts in the marketing landscape is the rise of AI technologies. AI’s capability to reshape social me